In the field of street trading, there are two main categories of vehicles: food trucks and non-food mobile trucks. Among the latter, the most representative are mobile clothing and fashion accessories trucks, but the range of products that can be sold from specially equipped vehicles is...
Cocktail trucks, also known as drink trucks, represent one of the most innovative and appreciated evolutions in the world of street food. These are vehicles specially equipped for the preparation and sale of cocktails, alcoholic beverages, and expertly mixed drinks. Thanks to their originality and the ability...
Food trucks have definitely proven their worth in the tourism and hospitality industries. The purchase of a food truck offers hotels and accommodation facilities the opportunity to earn extra profit through the improvement of the customer experience and promotion of their services. The type of food truck,...
Competition is stiff in the cosmetics industry, with lots of companies trying to set themselves apart and vying for the attention of customers. For these companies, being able to promote cosmetic products and perfumes is just as important as producing them. In such a competitive sector, companies...
Over the last few years, enjoying food in the streets and other outdoor spaces has come back strong. Food trucks in particular have established themselves as an effective and trendy means for managing street food and beverage sales. In fact, street food and street drinks go hand...
It is no longer news that food trucks are an excellent marketing tool. The era of roughly built food trucks for markets, is long gone. Poorly manufactured products, which do not meet the legal requirements, are still numerous, but they have been totally outclassed by productions...
Fashion houses have always been among the most dynamic and open-minded companies. It could not be otherwise as they operate in an industry where products, customer tastes and societal demands change with the seasons. The fashion clothing and accessories industry is also characterized by enormous and...
The frontiers of marketing are limitless. The company Fonti di Vinadio SpA demonstrates it once again by purchasing a new retro-style food truck to promote their flagship product: Acqua Sant’Anna. Their beautiful converted Citroën Jumper Type H promo truck, for participation in promotional events and initiatives,...
Big companies have always been in the vanguard of creating new marketing and promotional strategies for their brand. They have capitals to invest and marketing agencies with experts that work to bring them to success. It is no surprise that they can organize sponsored events and...
The catering service is a must for private and corporate events if you don’t want to leave your guests hungry and thirsty. Anyone who ever attended an event knows how important is the catering service for the success of the event. Of course, the quality...