Pastry Bakery Food Truck Michel et Augustin

About This Project

The Michel et Augustin brand encapsulates the exciting story of two young men and a small bakery, who became famous thanks to the commercial success of their delicious, round shortbread cookies.
Since those early days in 2004, the company has come a long way; today, Michel et Augustin is a renowned biscuit and pastry brand in Paris and across France. Their products (cookies, chocolate mousse, yogurt) are sold in thousands of bakeries and other food stores.

In 2024, the company was acquired by the Ferrero Group. The pastry bakery food truck represents one of the most creative marketing strategies developed by a major brand that has stayed true to the quality of its small, original bakery.

Setup of the Michel et Augustin pastry bakery food truck:

Electric Ape Smart
Three openable sides
Display unit with pull-out shelving
Showcase refrigerator with sliding doors
Storage drawers
LED lighting
220V 16A electrical system

A three-wheeled pastry bakery food truck is an excellent solution for promoting a brand, but there are many options available. Contact us and let’s design the best vehicle to meet your goals.