It is no longer news that food trucks are an excellent marketing tool. The era of roughly built food trucks for markets, is long gone. Poorly manufactured products, which do not meet the legal requirements, are still numerous, but they have been totally outclassed by productions...
Fashion houses have always been among the most dynamic and open-minded companies. It could not be otherwise as they operate in an industry where products, customer tastes and societal demands change with the seasons. The fashion clothing and accessories industry is also characterized by enormous and...
Entrepreneurs who choose to invest in a food truck come from the most different business sectors and are a constantly growing reality. Food trucks are purchased for various purposes as a primary business, as an alternative to opening a restaurant as a means of opening up...
Although street food has a great tradition throughout Europe and is practically uncountable, ITALY is certainly among the countries that offer the most delights. From south to north, there are hundreds of delights worthy of mention, but some areas of the Bel Paese stand out for...
Together with hamburger and ice cream trucks, mobile pizza trucks are the highest-selling vehicles in the street food sector. In contrast with the former examples, a mobile pizzeria requires the use of a specific type of oven which must be safely and efficiently built into the...
Once upon a time there was the mobile ice cream cart; today, its heirs carry on with this tradition and have brought it up-to-date in order to keep it appealing. The wooden hand-drawn ice cream cart was followed by a bike-drawn cart, and then small vehicles...
COMPANIES which are looking to sell street food equip themselves with food trucks to get around the limitations of fixed locales and take advantage of mobility. Naturally, some SMALL BUSINESSES start street food endeavors with customized trucks which are fit to their needs. In the food service...
The Ape V-Curve project began in 2015 as a way of creating a small food truck that would go beyond the traditional concept of a traveling sales vehicle. Instead, the idea was for it to become a designer object capable of effectively communicating a brand’s...
1. First off, quickly tell us about your background and professional experiences After attending hotel management school, I was one of 15 students chosen from across Italy for an advanced chef training course. It was located in Trentino and we studied everything from cooking to enology...
When companies see a good business or marketing opportunity in the street food or catering sector, they need to figure out the logistics and instruments necessary to take advantage of it. A quality food truck is surely an ideal vehicle for many valid reasons: it allows...