Cocktail trucks, also known as drink trucks, represent one of the most innovative and appreciated evolutions in the world of street food.
These are vehicles specially equipped for the preparation and sale of cocktails, alcoholic beverages, and expertly mixed drinks.
Thanks to their originality and the ability to offer a great bar experience in unusual settings, cocktail trucks are gaining popularity worldwide and are considered by brands as a formidable business and marketing opportunity.
Aperol, one of the most famous brands in the alcoholic beverage sector, has also become a champion in the use of cocktail trucks.
Aperol: a fleet of cocktail trucks to paint the world orange
Invented in 1912 in Padua at the Barbieri brothers’ distillery, Aperol is now part of the Campari group, another historic Italian brand.
With the purchase of customised cocktail trucks, the company aims to promote the brand with a brilliant and youthful strategy, leveraging the mobility and appeal of drink trucks to reach customers in places where Aperol-based cocktails and aperitifs are most appreciated.
A primarily young and urban clientele is stimulated by the elegance of the shapes, the power of the color, the speed of service, and the vibrancy of the bartenders.
Aperol cocktail trucks were born from this concept, realized by VS.
These street food setups are designed to capture attention, equipped with professional gear for bartenders, designed for comfortable work and characterized by a strong brand identity.
Cocktail Truck Volksfagen T2
Cocktails and DJ sets on board, a party within a party.
Cocktail Truck Piaggio Ape V-Curve
Designed to celebrate the brand’s 100th anniversary with Aperol Spritz.
Cocktail Truck Piaggio Porter Craft X
At events in Austria, it not only participates but animates them by serving cocktails and music.
The latest addition to the fleet is a second V-Curve Piaggio Ape, recently delivered:
Equipment of Aperol Cocktail Trucks
Setting up a cocktail truck requires careful planning and choosing the right equipment to ensure efficiency and quality in drink preparation.
Aperol truck bartenders show their skills using the same professional tools used in the best bars around the world.
Cocktail bar station
A dedicated area for cocktail preparation, complete with sinks, cutting boards, and space for bar tools.
Ingredient trays
Containers for fruit, herbs, spices, and other fresh ingredients.
Glass and utensil holders
Organized spaces for storing glasses, shakers, bar spoons, jiggers, and other utensils.
Refrigerators and freezers
For storing ice, juices, syrups, fruit and other perishable ingredients.
Ice machine
Essential for having fresh ice always available.
Blender
For preparing fruit-based cocktails and mixed drinks.
Shaker
For manual cocktail mixing.
Soda siphon
Useful for preparing carbonated cocktails.
Jigger
Measuring tool for spirits.
Bar spoon
For stirring drinks.
Knife and cutting board
For preparing garnishes and fresh ingredients.
Strainer and fine mesh sieve
For filtering cocktails.
Muddlers
For muddling fruit and herbs.
Where Aperol cocktail trucks operate
Festivals and concerts
At street food festivals, music festivals, outdoor concerts and cultural events, Aperol cocktail trucks provide a refreshing alternative to traditional food and drink stands.
Fairs and markets
At food fairs and gourmet markets, Aperol’s mobile bars enrich the available offerings, giving visitors the chance to pair food with refreshing cocktails. Their presence contributes to creating a lively and convivial atmosphere.
Tourism and local attractions
In tourist areas or near local attractions, Aperol cocktail trucks serve visitors with fresh drinks and exotic cocktails, offering a moment of relaxation during their explorations.
Beaches and parks
In the summer months, Aperol drink trucks offer tourists and visitors spritzes and other cocktails to enliven their days.
Corporate events
Companies can rent Aperol cocktail trucks for team-building events, product launches, openings or corporate parties. This bar service adds a touch of class and originality to events, enhancing the participants’ experience.
Private events
Including weddings, birthday parties, anniversaries and other private celebrations. They can be animated with a custom bar service according to guests’ tastes. The bar cocktail trucks offer this opportunity as well.
Why not buy your customised Cocktail Truck?
Did you know that a cocktail truck can also be equipped with a draft system for pre-mixed drinks on tap?
With one or more lines, the draft system would allow you to prepare your drinks in advance and serve large quantities with minimal effort at festivals and events of all kinds.
Moreover, your mobile bar can be enhanced with eXtra®, the integrated digital system patented by VS Veicoli Speciali to manage the truck with a convenient mobile application.
Among the many available functions:
- Door opening and closing verification;
- Status of stabilizing feet;
- Climate control inside the food truck;
- Refrigerator temperature adjustment;
- Turning lights on and off;
- Tracking movements;
- Security alarms;
- Battery monitoring;
- Etc.
High-level design, efficient resource management and great ease of use to increase work productivity and profits.
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